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How Wetroyes Helped a US Coffee Brand Launch a Custom 64oz Mason Jar Pitcher Line
The Perfect Blend: When Craft Coffee Meets Custom Glassware
It started with a simple email inquiry that would lead to one of our most satisfying collaborations. Charlie Royal Coffee, an emerging US coffee brand, approached us with a vision: to create a distinctive 64oz glass pitcher that would become the centerpiece of their cold brew coffee system. Their requirements were specific but inspiring.
Phase 1: The Perfect Match – Understanding the Vision
Charlie Royal’s initial request combined heritage and innovation:
Maintain the classic aesthetic of Ball mason jar heritage
Add their elegant embossed logo for brand recognition
Integrate Wetroyes’ proprietary handle and pour lid system
Ensure durability for daily commercial use
Phase 2: From Concept to Technical Reality
Working days 1-2: Design Development
Our engineering team sprang into action:
Created renderings showing the seamless integration of handle and lid within 2 working days
Developed multiple logo placement options for client review
Provided material specifications for commercial-grade glass
Working days 5: Technical Precision
Engineered the perfect balance between capacity and stability
Optimized the pouring spout for drip-free performance
Phase 3: Bringing the Vision to Life – Prototyping
The prototyping phase became our collaborative playground:
Sample Development:
First samples focused on form and basic functionality
Second iteration refined the embossing depth and clarity
Final pre-production samples perfected the glass thickness and balance
Client Collaboration:
“We shared video updates of each sample being tested – pouring, handling, even stress testing. The client could see their product coming to life, thousands of miles away.”
Phase 4: Beyond the Product – Complete Packaging Solutions
While the pitcher was in production, we turned to packaging:
Safety First:
Custom EPE foam inserts providing maximum protection
Individual compartment for both pitcher and lid
Drop-test certified for e-commerce durability
Brand Experience:
Designed retail-ready boxes that told the Charlie Royal story
Created unboxing experience that customers would want to share
Produced concept videos showing the packaging in action
Client Testimonial:
“Wetroyes understood we weren’t just buying jars – we were building a brand experience. Their attention to detail, from the embossing clarity to the packaging design, showed they were true partners in our success. The social media response has been incredible!”
